Apollo Home: Whole-Home Guide Ebooks
At Valve+Meter Performance Marketing, we had the opportunity to create some fun content marketing pieces for an HVAC client of ours in the form of ebooks. For this particular project, we ran social ads, exit intents, and PPC for an ebook download.
I designed three ebooks for our client that touched whole-home comfort on HVAC, electrical and plumbing. These books shared information on common problems, tips/tricks, definitions, and what counts as an emergency or not. I had to work with a lot of content, written for me by a copywriter, and I had to figure out an exciting way to display this information while following the client’s brand.
The intent of these ebooks was to not only bring value to the Apollo Home brand, but also to share information that homeowners would want/need.